Twitter testing a way to make purchase from the site
Today twitter started to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from test partners will feature a “Buy” button, letting you buy directly from the Tweet.
This is an early step in of building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. Twitter have partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.
In this test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.
Twitter has built this test experience with our trust and security at the forefront. Our payment and shipping information is encrypted and safely stored after your first transaction, so we can easily buy on Twitter in the future without having to re-enter all of your information. Of course, we can always remove this information from our account. Our credit card is processed securely and won’t be shared with the seller without our permission. For more information about our security and privacy policies, please visit Twitter’s Support page here.
Twitter will be starting the test with a group of artists, brands, and nonprofit organizations.
(text and images via Twitter)